AMWAY CHINA
MERAVIGLIOSO
"Meraviglioso" is an event that transformed a gala dinner into a modern and immersive theatrical production, celebrating Italy’s cultural and artistic excellence in a contemporary style. Directed by Cristian Taraborelli, the event unfolded in three acts, narrating Italy’s story through fashion, cinema, opera, and dance, captivating the audience with an emotional and engaging experience.
The event took place at the prestigious Palazzo del Ghiaccio in Milan, which was transformed into a contemporary theater for the occasion. The stunning stage design featured a 60-meter theatrical curtain, a dual rotating stage, and impressive projections on LED screens and theatrical tulle. Advanced lighting and technology created a unique visual and sensory atmosphere.
Live music, performed by a symphony orchestra conducted by Maestro Beppe Vessicchio, accompanied the performances of outstanding artists, including La Scala’s Prima Ballerina Virna Toppi, tenor Piero Mazzocchetti, soprano Giacinta Nicotra, and the Incanto Quartet. The result was an unforgettable evening where fashion, music, dance, and technology blended to offer the audience an extraordinary Made in Italy experience.