Featuring both Open System and Closed System e-cigarettes, blu's range of electronic cigarettes are designed to deliver a superior vaping experience.

To express this positioning, we invaded the Milan Design week and invited the target to live a unique experience finding the secret and fascinating location to all lovers of style and fun.

On the first floor of a temporary location used for design events we created a secret space where people could live a superior vaping experience: Dj set, a signature drink list to enhance the taste of the Blu flavors, a tech redesign of the famous MET Gala Neon Photo Booth and a carving artist that customized the tanks live.