CheBanca! is a rapidly developing reality: it is part of a solid banking group, asserting itself strongly on the market with a new financial network. We wanted to make the “network” concept truly tangible, focusing on its strength and size, emphasizing the concept a new visual approach, transforming the audience into the content and container of the event.

We made people protagonists of an artistic installation with a strong visual and emotional impact and able to communicate in a simple and effective way the strength of the CheBanca network.

The real wow effect for guests occurred when they arrived at the venue: they found themselves immersed in an artistic installation of great visual impact: their portraits invaded both the outside and inside of the location. Side by side, the shots gave guests a deeper meaning: the yellow band of each shot united the subjects, creating a single line that strongly represents the concept of the new CheBanca network.