FROSTED XMAS

The retail Christmas campaign is one of the most important canvas for Sephora. Every year, the story is told in a sales meeting, where the global retail campaign is presented.

Our strategy was to create a memorable experience for the top 300 store managers, to boost the emotional link with the campaign, designing and executing every single moment of the meeting to be consistent with the “Frosted Christmas” concept.

With a touch of glam and magic, we turned the creative concept values into an experiential physical journey made of high-powered moments immerged into a magical Christmas atmosphere.