Youtube is the largest content platform based on user generated contents made by their Creators. Brands invest just a small part of their budget mainly because they are not aware of the greatest value of the platform: They are not aware that YouTube has the "most attentive and engaged audience".

We created an exclusive experience for Brand and Marketing Managers, Media companies and Advertising Agencies showing, rather than telling, that YouTube engages attentive audiences with the content they love. In the first part, we transformed the audience in more than just viewers, engaging them with variety and quality of the contents they can find on the platform and to which they can link their brand.

Second part of the event was a 45 minute show on stage where business and entertainment where one. YouTube contents where staged live. Hosted by Virginia Raffaele, the show told the story with the participation of Elia Bombardelli (Creator), Francesco Piccinini (Editor of Fanpage.it) Levante and Malika Ayane.